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You might be interested in creating content that has got more utility value for your website. Everyone keeps on generating ideas for more customer retention. Have you ever noticed the common factor of all websites with a large user base? Youtube, Facebook or Whatsapp they are all made up of basic color red, Blue and Green. Did you find out something? Some leading brands like McDonald’s, KFC, Coca-Cola, Honda, etc. constitute of Red Color. Makes any sense? Yes, you guessed it right. Our eyes are more sensitive to red followed by blue and green.  All other colors are recognized with a little bit of effort. The color of your website plays a significant role in soothing the eyes of your viewer.

Choosing a suitable color for your website in the designing process is considered one of the most important elements but is always overlooked. After many efforts to retain the traffic, we understand the importance of color. Psychologists have revealed after extensive clinical trials that people are susceptible on a subconscious level to color impressions, and over 30% of acceptance or rejection of a website depends on this very fact. Selection of the color can generate a positive impact to the visitor.  We all know that as long as the visitor stays, the more is the chance for making them for deciding a favourable action, towards the common objective of the organization.

The easiest way for selecting color combinations or palettes is using the color wheel and applying the principles of analogous, complementary, monochromatic and triad color harmonies as stated in the picture below.

Earlier there were only 12 colors identified by mixing in specific concentrations. There are millions of colors and naming them all and remembering the names is impossible, that’s why color models were invented for helping us to describe colors.

The right color palette for your website depends on following factors:

Understanding the theory behind colors is not the same as choosing a strong color palette. Let’s start with what you know.

Branding – Established business, can start with background colors that are on brand and slowly introduce new colors on your website.

Audience: Chosen colors must convey the emotions of your brand.

Trend: Keep a constant watch on the color trends, which gives you insight into what’s latest. It helps you in creating an excellent looking website.

Emotional: Consider the emotional response you want people to have with your content.

Balance: Think about color harmonies, when deciding on a color palette with a primary color. Then layer your palette. Darker colors will be seen first that carries more visual weight, after which you can work back to lighter colors.

You should be careful while using too many colors, as it causes eye fatigue and overwhelms your customers. Introduce new experimental colors in small quantities for reducing the risk of rejection.