Million Hits provides Retargeting for your website. Retargeting, also known as remarketing, is a type of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit by Internet users. Retargeting is a tool designed to help businesses reach the 98% of users who don’t convert right away.
How does it work?
When a prospective or potential client visits your website a piece of harmless code, called a cookie, is attached to that user’s browser. While the user is surfing the Internet, the cookie stays with them. As they visit other websites, from blogs to forums and even social media, the cookie activates and places a targeted ad or reminder of your brand in a visible location. These ads only show up for those who have visited your website. The process is simple and flows like this:
- A prospect visits your site from any of your marketing efforts or pieces of content or even a Google search.
- The prospect leaves without buying anything.
- The prospect continues to browse the Internet.
- Your ad is displayed for the prospect on one or more visited websites.
Clicking the ad leads the prospect back to your website, a visit which gives you another chance to convert that visitor into a customer.