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The Planet Earth is in a state of dramatic technological transition. We are becoming more and more dependent on apps on a regular basis. Inevitably, the time spent in front of user interfaces of various software has increased significantly. We have become choosy, too as the internet has given us options at a click of a button. It’s the quality of our experience alone that dictates our choices and preferences. Most organizations brainstorm with the same question. How do we make life simpler, easier, enjoyable, and more meaningful to our existing customers and acquire more customers? Gone are the days of dedicated customers.

We decided to exhibit our clients why user experience matters. We were aware of the competition our client was battling at the time. We examined the websites of our client to find their strengths and weaknesses from a user experience perspective. The purpose of the experiment was simple and clear. To observe, study, and measure the users’ behavior, reaction, response, and experience while they interacted with the websites. We employed the principles of ergonomics to interpret the findings and identify the areas of improvement in design and enhance the interaction of our client’s website.

We had successfully drawn our client’s attention to the fundamental question: Is the website helping you to gain more customers and improve the market share? To us, a simple acknowledgment and recognition of the value of discipline often accorded low priority to the software design models mattered more than anything. We wanted to prove that user experience is not just an optional, but an ability of a product to free up the precious time of its users so that they can spend it on better and wonderful things like watching TV with family, etc.

The purpose of an ITES should be to know its users, their needs, likes, dislikes, habits, compulsions, limitations, aspirations, etc. And, to offer them exactly what they need. Many apps have simplified their interaction with customers to such a degree that submitting a case file is as pleasurable as snapping a photo and sharing it with a doctor by the click of a button. Even a 10% improvement in a company’s customer experience score can translate into more than billion of revenue.

In today’s digitized world, attention spans are increasingly shrinking, where users decide to ‘quit’ or to ‘read more’ in the first three or four seconds of their engagement with an interface. Learning is an intuitive process with little dependency on human cognitive capacity, engaging and compelling experience alone is the secret to customer retention. After all, this is about winning our clients and making good things happen for them. We at Million Hits have the witness to groundbreaking innovations in designing the interface and interaction of a website. Interfaces have become behavior-oriented and person-centered and Interactivity is minimalistic. Communication is accomplished through visuals.